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Tired of seeing your competitors rank higher in the Google searches?
Tillison provided technical expertise and immediate support in an area of work that we were unable to support internally at that time. Getting this element of our online presence up to speed has made a significant impact on our online presence and improved our own understanding of this element of ‘marketing’. The team were professional, efficient and readily able to explain what they were doing, why and the impact it would have.
Emma Soper – Connell Co-op College, Head of College
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If you have a small business or serve a specific area, then you must invest in Local SEO. Customers are searching for a local business online more than ever so it is time to switch up your advertising efforts.
Improving your visibility in the search engines is crucial in generating traffic to your website and walk-in visits. More than two-thirds of all searches are carried out on mobile, and almost 50% of businesses in the map pack receive a visit or appointment booking the same day as they are found. This presents excellent opportunities for businesses of all shapes and sizes looking to target local audiences.
At very little cost, our local SEO strategy will:
At Tillison Consulting, we have proven experience working with businesses across a number of industries. So whether you work in beauty and aesthetics, groceries, in the legal and education sector or anyone with a physical location or service area (e.g. Plumber). We can help you!
Our services have helped grow businesses up and down the country, from Newcastle to Portsmouth.
288% increase in organic traffic for engineering company
Our local SEO strategy for Excell Metal Spinning saw their organic traffic skyrocket. We can do the same for you!
In order for your local target audience to find you, we will optimise your landing pages using a mixture of targeted location keywords and technical elements that will send ranking signals to Google. This will be backed by thorough keyword research and excellent website copies tailored to local terms, helping you organically rank higher.
Citations are mentions of your business name, address, phone number or website (NAP+W) anywhere on the internet, such as business listing sites. It’s essential to make sure this information is consistent online, as it shows your site can be trusted, which is a Google ranking factor. We build and manage citations on the high authority directories to uniform and increase your website’s local rankings.
Whether it’s blog posts, infographics, guides or videos, content is crucial to your SEO efforts. We develop content plans tailored to your aims to keep your site fresh, demonstrate your expertise and grow an audience. Ensuring that content is targeted towards your location and service areas, to make sure that it is local content.
We have proven experience in building brand awareness and improving trust for local businesses through a number of PR opportunities with charities and relevant industry associations. We will help you get into the Local Press to boost your reputation in the local community and also create links to your website which will help your rankings. We also monitor and increase customer reviews.
When it comes to local SEO, content creation is one of the most important strategies you can invest in. That’s because creating and publishing original content that is relevant to your local area helps you stand out from competitors, whether that’s a blog post, a guide or even video content.
The best way to ensure your website will appear in local search results is to create content that is specific to your area and the things that matter most to the people who live there.
For example, if yours is a restaurant business and you want to show up in local searches for “best restaurants in London,” then you should create content about what makes your restaurant so great and why it’s the best choice for locals. You can do this by creating and sharing recipes and publishing blog posts about food trends or even events within the local area your company has taken part in!
In addition, using localised keywords within your content will help Google understand that your site is relevant to the chosen location, allowing you to rank higher in search results for your target keywords.
Within a Local SEO Project, our team researches, creates and implements a content plan for your local SEO strategy that is not only relevant to your business, but also to your local area. We also create and fully optimise local content, so that you can rank higher for local search results.
If you don’t have a Google Business Profile, you’re missing out on a huge opportunity to make your business more visible to potential customers. It is a free listing on Google that helps you drive organic traffic to your website.
It’s essential for Local SEO because it allows businesses to feature in Google’s Map Pack, which appears prominently in Google search results when a user searches for the products you sell or the services you provide.
The Google Business Profile should feature detailed company information, along with some brilliant features that improve users’ experience and engagement with your business, whilst also building brand awareness.
Google Business Profile stores all the necessary information about your business such as the name, address, phone number, opening hours and the services you provide. Not only is this displayed in search results, but most of the information is clickable making it easy for potential customers to call you, visit your site and get directions.
With 93% of consumers saying reviews influence their purchasing decisions, you can understand how essential they are when it comes to showing potential customers what they can expect from your company. Reviews are also a fantastic way to provide an opportunity for engagement with your local business.
It is important to remember that even though you may get a negative review, replying to the customer professionally can still have a positive impact on how customers view your business.
Questions and answers are also a brilliant way to build engagement with your customers, it allows anyone to ask you a question which you or a member of the public can answer. You can use it as an FAQ section by asking and answering questions that your customers frequently ask you.
As part of a local SEO strategy, we set up, manage and optimise your Google Business Profile so it is properly optimised, increasing visibility in the Map Packs and on the first page of Google, ultimately driving more traffic to your site and more footfall to your local business.
We give you a realistic outcome and timescale for your budget, working hard to make sure that you understand the progress on your project and the results we’re achieving, whilst continuing to invest time to research changes in local SEO best practices so that you can stay ahead of your competition.
A number of techniques are used to improve your rankings in local search results. These include Google Business Profile optimisation, Citation management, Reputation monitoring, Local PR coverage, Mobile Optimisation and Content creation. All of these combined will help your business rank higher in the search engine results and in the local pack.
It is a search engine optimisation strategy used to increase rankings for location-based searches. If you type in your business niche e.g. Beauty salon and Google shows a Map and a list of businesses below (The Map Pack) then your business can benefit from Local SEO. It concentrates on location-based keywords for specific and broader searches e.g. Digital Marketing Agency Portsmouth and Digital Marketing Agency Hampshire.
Keyword research for local SEO will look at the services and locations and combine them to make location keywords. Location keyword research will help optimise your content, increase your voice search optimisation and boost your rankings locally.
SEO is a strategy to earn organic traffic and visibility on a national and global scale, whereas local SEO is an attempt to earn this visibility in a certain location. Google pulls in information about businesses and presents them above the organic search results. This is called the map pack and it is a great way to attract local customers. Both use many of the same techniques but Local SEO uses extra techniques such as Google Business Profile, generating reviews and building citations.
Google My Business is a free tool for businesses to manage their online presence on Google Maps and Search. Businesses can add all their essential information including opening hours, business description and business contact detail (NAP), areas you serve, your business category, photos, posts about updates, deals and events. Google uses these to rank your business for related local searches.
Having a Google My Business also allows visitors to contact you or request directions at the click of a button from your mobile or desktop.
A key part of your GMB is your NAP. This is actually hugely important, as your NAP can appear on other websites. This means you must ensure you have your college’s NAP in full on your website on at least one page. Don’t shorten your name or your address and try to avoid any international codes for your phone number. This all helps Google verify that you are a real college where you say you are.
You could put your NAP (and the NAPs for any other campuses) in the footer of your website, so it’s always easy for users to find it. If the NAP isn’t consistent across the website, GMB and other sites on the internet, then Google can get confused, which will harm your position in the search results.
This is how close your business is to the searcher. Search engines will show businesses that are within a certain radius. Technically speaking, Google uses the IP address of the device to identify relevant and local businesses to show the user.
Relevancy is one of the most important factors for local SEO rankings. Google aims to provide the most relevant information to the searcher, so it is important to understand what your customers are searching for and to know what you want your business to rank for.
The prominence of a website is how well known it is across the internet. Prominence is grown through reviews, sharing your business details such as the name, address and phone number (NAP) or web address across the web. The more you do this, the more Google trusts your website is an authentic and trustworthy business and therefore your website will be ranked higher.
Citations are essentially business listings on online directories, this helps you to show search engines that your brand is trusted, as other sites are now mentioning the business. Brightlocal’s citations tracker is simple and easy to use, showing you opportunities for directories you aren’t listed on, and helping to grow your brand’s trust and awareness online.
For search engines to trust your sites and therefore rank you high, they must see that any details provided about your company match your website. So you want to make sure that your phone numbers, address and email address have no inconsistencies. Brightlocal’s citations track also shows you any irregularities in your business information that is displayed on these sites.
Reviews are an important part of Google’s ranking system – not only do they take into account the number of positive and negative reviews, but they also factor in if you reply to reviews. Replying to reviews isn’t for the reviewer as much as it is for the people who find your website and look at those reviews – showing that you respond to reviews and listen to and try to resolve any issues looks good for you, and it shows that you engage with them and are a real person. This means that review replies should be genuine, individual responses and not seem like they have been copied and pasted from other reviews in the past. Additionally, the better your overall review score, the more likely you are to be ranked higher. This means you can outrank competitors that are closer to the searcher if you have better reviews.
Local content is extremely important for local SEO. Blog posts about what your company is doing, like special events, are only one part of the story. While these are important, linking other types of content like a Google Maps widget to your website helps users to see exactly where you are, and shows Google that you’re putting your location at the forefront of your business.
You can also optimise your page, putting location keywords in meta titles, meta descriptions, image alt tags and even headings and the URLs for your landing pages. This also shows the importance of location to your business, helping it to rank on local searches. Be careful to avoid keyword stuffing, though, as this can have a negative impact on your rankings. All content on your site should sound natural.
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